Arche Social Media Team
@arche_socialInsights, workflow updates, and strategies brought to you by the Arche Social team to help you scale your cross-platform presence.
Instagram is one of the largest social media platforms in the world. It's wordmark at the top of the app hasn't been changed in 10 years.
The New Instagram Brand Identity
Today, they are introducing a new brand identity. A refreshed wordmark to celebrate the creativity of their community while staying true to their heritage.
Instagram's Updated Typography
Along with the new wordmark, Instagram is also pushing out new typography: an updated Instagram Sans, Instagram Pen, and Instagram Mono font.
These updates have already begun and will follow through 2026 and beyond.
These updates have already begun and will follow through 2026 and beyond.
Arche Social Blog
Never miss a post.
Get new updates instantly.
Subscribe to get the latest articles, guides, and product updates from Arche Social sent straight to your inbox.
// Zero spam
// Unsubscribe anytime